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Netflix redesigns kids’ profiles to be more kid-friendly


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New_Kids_Homepage_1.0.jpeg Image: Netflix via TechCrunch

Netflix is redesigning its kids’ profiles to make them more visually appealing and more prominently display popular characters from kids’ shows. You can see the new look at the top of this post, which features a row of a kids’ most-watched shows right on the home screen with characters from the shows appearing on top of the title boxes.

The decision to include characters was to help kids better recognize their favorite shows, Netflix says. “We wanted to represent a title in the way that kids most recognize it — through the characters,” Michelle Parsons, product manager for kids and family at Netflix, said to Variety. “This is going to be like a kid walking into their own room, where they know where every Lego piece is.”

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