Sonos partners with Audi to bring its audio tech to cars

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A Sonos-branded speaker inside Audi’s new TV, the Q4 E-Tron. | Image: Audi

Sonos has partnered with Audi to equip the automaker’s Q4 E-Tron with sound, a first for the California-based audio company best known for home speakers. The news was confirmed Tuesday by Sonos CEO Patrick Spence after Audi published images of the Q4 E-Tron’s interior showing the Sonos logo. Protocol was first to report the deal.

On Tuesday, Audi published a trove of shots showing off the interior of its next EV, the Q4 E-Tron. While the German carmaker emphasized its new augmented reality heads-up display, others took note of the Sonos logo, despite no mention of the collaboration in the press release.

“We want to be in all the different categories of audio, and a big chunk of that is in auto,” said Spence during the Q&A of a scheduled...

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