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Google will reduce Play Store cut to 15 percent for a developer’s first $1M in annual revenue


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acastro_201005_1777_googleAntiTrust_0001 Illustration by Alex Castro / The Verge

Google is reducing its long-standing 30 percent cut, which it takes from each Play Store digital purchase for all Android developers around the world, on the first $1 million they make on the digital storefront each year, starting on July 1st. According to Google, that change means the 99 percent of Android developers that make less than $1 million each year will see a 50 percent reduction in fees.

Google’s news follows Apple’s announcement of a reduced 15 percent fee last year as part of a new small business program, with one critical difference: Apple’s fee reduction only applies to developers that make under $1 million per year. But if an app maker goes over the $1 million threshold at any point in the year, they’ll be booted from...

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