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Lucid Motors is gearing up for the release of its first electric vehicle, the Lucid Air sedan, and at SXSW, the company revealed a unique detail of the upcoming automobile: it’ll be the first car to offer Dolby Atmos sound, thanks to its 21 speaker “Surreal Sound” system.

In a four minute-plus video detailing the new sound setup, the company highlights its ability to not only merely adjust the placement of sound in the vehicle on a horizontal plane (i.e., shifting between left and right sides of the car or from the front to the back) but also vertically — allowing for music or ambient car signals to be targeted higher or lower inside the car.

The world’s first. Today at @SXSW, we unveiled the integration of Dolby Atmos as part of #...

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