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Ford will start rolling out major over-the-air software updates to its vehicles this year

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sokane_210125_4386_1929.0.jpg Photo by Sean O’Kane / The Verge

Ford is finally ready to start rolling out over-the-air (OTA) software updates to its vehicles at scale. While Tesla and other automakers have offered OTA updates for years, Ford only delivered its first software updates to select Ford F-150 and Mustang Mach-E customers this year. But the automaker says it’s prepared to rapidly increase the number of vehicles capable of receiving software updates, with the goal of producing 33 million vehicles with the capability by 2028.

Ford, which is fond of nonsensically attaching the phrase “Built Ford Tough” to its products, is playing it cool with the branding this time, simply calling its software updates “Ford Power Ups.” Over the past two months, Ford says over 100,000 F-150 and Mach-E...

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