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Facebook announces Bulletin, its Substack newsletter competitor

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acasto_180123_1777_0003_v2.0.jpg Illustration by Alex Castro / The Verge

Facebook is getting into the subscription newsletter game. The company announced its newsletter product, Bulletin, this afternoon. The feature allows writers to publish free and paid newsletters that can be published on the web, sent to subscribers’ inboxes, and shared across Facebook. Perhaps the biggest perk for now: Facebook says it won’t take a fee from writers “at launch,” and writers retain full ownership of their work and subscriber list.

The new platform is “focused on empowering independent writers, helping them reach new audiences and power their businesses,” Facebook CEO Mark Zuckerberg said in a live audio call discussing the launch. At launch, Facebook has signed up Malcolm Gladwell, Tan France, and Erin Andrews, among...

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