TikTok parent ByteDance has begun selling the video app’s AI to other clients

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TikTok’s parent company has started selling its AI to other companies | Illustration by Alex Castro / The Verge

ByteDance, the Beijing-based parent company of video sharing app TikTok has started selling TikTok’s AI to other companies, the Financial Times reports (may require subscription). The company has a new division called BytePlus, and according to its website, its client list already includes US fashion app Goat, Singapore travel site WeGo, Indonesian shopping app Chilibeli, and India-based social gaming platform GamesApp.

TikTok’s recommendation algorithm is a huge part of what has made it so popular. Essentially, the way you interact with the app affects what videos it will recommend to you. The company explained in a blog post last year how its ForYou feed determines what videos to serve a given user. Its recommendations are based on...

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