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T-Mobile’s new prepaid offer is a direct play for the Boost customers it sold to Dish


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acastro_191108_1777_t-mobile_0001.0.0.jp T-Mobile is offering customers who switch from an MVNO a discount on an unlimited Metro plan with 5G. | Illustration by Alex Castro / The Verge

T-Mobile is introducing a new prepaid promotion with incentives for customers on other prepaid MVNOs to switch to Metro by T-Mobile, including waiving switching fees, a discount on an unlimited plan with 5G, and a trade-in offer for a new 5G phone. In other words, it’s doing exactly what it told regulators it wouldn’t do when it acquired Sprint a year ago.

The US wireless market is lousy with 5G phone trade-in offers and 5G plan upgrades these days, but this one stands out in its direct pitch to lure Boost Mobile customers to T-Mobile’s prepaid brand — the same customers it was ordered to sell to Dish network with the intention of setting the company up as a fourth wireless carrier to replace Sprint. It’s also what Dish warned might be...

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