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Facebook and Instagram will delete ‘sensitive’ ad targeting groups linked to race, politics


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acastro_211101_1777_meta_0004.0.jpg Illustration by Alex Castro / The Verge

Meta, the new name for the parent company that oversees Facebook and Instagram, suddenly wants to be less creepy. According to a post on the Meta for Business blog, the company is blocking advertisers from using detailed ad targeting options that show ads based on your engagement in “sensitive” areas including race or ethnicity, religious views, political beliefs, sexual orientation, health, and a whole lot more.

“We’ve heard concerns from experts that targeting options like these could be used in ways that lead to negative experiences for people in underrepresented groups,” Graham Mudd, Meta’s vice president for marketing and ads writes in the post.

Meta emphasizes that detailed targeting options aren’t actually based on your physical...

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