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Instagram offers creators up to $35,000 to post videos to its TikTok clone


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acastro_190919_1777_instagram_0001.0.0.j Illustration by Alex Castro / The Verge

Instagram is offering massive sums of money to creators to post videos on its TikTok competitor Reels, as highlighted in a pair of reports from TechCrunch and Business Insider. Instagram announced its bonus program for Reels in July when Meta CEO Mark Zuckerberg said the company would be paying $1 billion to creators through 2022.

These reports shed new light on exactly how much individual creators are being offered for their Reels, and how many views they need to get in order to receive the maximum bonus payout. On the high end, TechCrunch points to one Reddit post where someone has been offered as much as $35,000 if their Reels get 58.31 million views in a month. That’s in line with what Business Insider reports was offered to Sam and...

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