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Metaverse, schmetaverse — take me to the Icelandverse


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Screen_Shot_2021_11_12_at_2.45.46_PM.0.p The Icelandverse looks great. | Image: Inspired by Iceland

Mark Zuckerberg’s extensive video about Facebook / Meta’s pivot to the metaverse has become something of a meme, but perhaps the best parody of the presentation was done this week by, of all places, the country of Iceland.

In a nearly two-and-a-half-minute video, a man who is identified as Chief Visionary Officer Zack Mossbergsson begins a discussion about “a revolutionary approach on how to connect our world without being super weird.

“Some said it’s not possible,” he continues. “Some said it’s out of reach. To them, we say, it’s already here.” He then gestures in the general direction of a beautiful, snow-covered Icelandic landscape that stretches as far as the eye can see. “Seriously, look, it’s right here.”

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