Amazon’s first clothing store lets you summon clothes to the fitting room

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Amazon Style is a new kind of physical store from the online shopping giant that will focus on clothing, footwear, and other fashion accessories, the company announced today. It’s due to open at The Americana at Brand shopping mall in Los Angeles later this year, where it will be Amazon’s “first-ever physical apparel store.”

In line with Amazon’s existing retail locations, the new Amazon Style store is packed to the gills with shopping tech. Amazon says clothes racks will feature QR codes, which customers can scan to see available sizes, colors, customer ratings, and product details. Then, with a tap of a button, selected items will be sent to a fitting room to try on without having to first rummage through racks. Amazon will also send...

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