EA CEO explains why company may ditch FIFA branding in leaked staff comments

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In newly-leaked comments, EA CEO Andrew Wilson has explained why the company is considering ending its licensing deal with FIFA. The comments come after EA publicly announced in October it was reviewing its agreement with FIFA, and considering renaming the title of its popular soccer franchise. The comments, which are the CEO’s most candid remarks yet, were made in a company meeting last November and made public in a report from VGC this week.

Wilson suggested that EA feels its FIFA branding deal is unnecessarily restrictive, while not providing enough value to the company. “Basically, what we get from FIFA in a non-World Cup year is the four letters on the front of the box,” Wilson said. Although its FIFA deal gets EA access to the...

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