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Nintendo will ‘strengthen digitalization’ in new partnership with Super Mario Run developer

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in The Verge News

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Nintendo’s logo Illustration by Alex Castro / The Verge

Nintendo could be planning a deeper dive into the mobile gaming industry to make up for a slowdown in Switch sales. Along with its earnings report released on Tuesday (PDF), the company announced a joint venture with DeNA, the Japanese mobile gaming giant that co-developed several Nintendo titles for iOS and Android, including Super Mario Run, Fire Emblem Heroes, Animal Crossing: Pocket Camp, and Mario Kart Tour.

The joint venture will establish a new company called Nintendo Systems Co., Ltd, which is set to open in April 2023. Nintendo first partnered with DeNA in 2015 and says the joint venture will “strengthen the digitalization of Nintendo’s business,” which has already proven incredibly lucrative for the company. In May, data...

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