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A screenshot showing Twitter’s Verified checkmark and the new “Official” label. Twitter heard that everyone likes checkmarks. | Image: Twitter

Twitter is rolling out another type of checkmark to help distinguish accounts that users actually need to know are real. Although you can pay $7.99 per month for a blue checkmark with the new version of Twitter Blue, select accounts for governments, companies, or public figures will get a gray “Official” checkmark, according to a thread from Twitter’s Esther Crawford, who is heading up the new Twitter Blue initiative.

“A lot of folks have asked about how you’ll be able to distinguish between @TwitterBlue subscribers with blue checkmarks and accounts that are verified as official, which is why we’re introducing the “Official’ label to select accounts when we launch,” Crawford says.

Not all previously verified accounts will get the...

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