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Google won’t launch ChatGPT rival because of ‘reputational risk’


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An image of the Google Assistant user interface asking “Hi, how can I help?” Google has launched chatbots like Assistant, but has kept AI improvements to its search engine in the background. | Photo by Amelia Holowaty Krales / The Verge

The launch of ChatGPT has prompted some to speculate that AI chatbots could soon take over from traditional search engines. But executives at Google say the technology is still too immature to put in front of users, with problems including chatbots’ bias, toxicity, and their propensity for simply making information up.

According to a report from CNBC, Alphabet CEO Sundar Pichai and Google’s head of AI Jeff Dean addressed the rise of ChatGPT in a recent all-hands meeting. One employee asked if the launch of the bot — built by OpenAI, a company with deep ties to Google rival Microsoft — represented a “missed opportunity” for the search giant. Pichai and Dean reportedly responded by saying that Google’s AI language models are just as...

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