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Netflix and ESPN team up with Spotify to curate podcasts around their Michael Jordan documentary

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spotify.0.jpg Spotify

ESPN and Netflix are looking to Spotify for ancillary content to complement their newest docuseries about former Chicago Bulls player Michael Jordan. The Last Dance tells the story of Jordan’s career over the course of 10 episodes released weekly, and now, Spotify is creating music and podcast playlists that viewers can check out after watching the show. The music playlist was partially curated by the series’ music supervisor Rudy Chung, while Spotify’s internal podcast curation team is seemingly putting the weekly podcast playlist together.

The partnership builds on every brand’s respective strengths. ESPN is partnering with Netflix to bring the show to viewers outside the US, and the two companies are looking to outsource further...

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