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Facebook’s Giphy acquisition sounds antitrust alarms in Congress

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Capitol Hill as Senate Impeachment Trial Of President Trump Continues Photo by Sarah Silbiger/Getty Images

A bipartisan group of senators are sounding the antitrust enforcement alarm Friday over Facebook’s newly announced acquisition of Giphy, a GIF-making and sharing website.

On Friday, Facebook announced that it would acquire Giphy for the reported price of $400 million. Giphy is one of the largest GIF sites on the internet and social media and messaging services like Twitter, Tinder, Slack and iMessage already have Giphy integrated into their apps.

In a Friday blog post, Facebook said that half of Giphy’s traffic comes from Facebook apps and that the gif website would be rolled into Instagram, a Facebook-owned product. In that same post, Facebook suggested that Giphy’s core function as a GIF-sharing app across social media would not...

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