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[Slashdot] - Cards Against Humanity's Black Friday Prank: Launching Its Own Social Media Site


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Long-time Slashdot reader destinyland writes: The popular party game "Cards Against Humanity" continued their tradition of practical jokes on Black Friday. They created a new social network where users can perform only one action: posting the word "yowza." Then announced it on their official social media accounts on Instagram, Facebook, and X... Regardless of what words you type into the window, they're replaced with the word yowza. "For just $0.99, you'll get an exclusive black check by your name," reads an announcement on the site, "and the ability to post a new word: awooga." It's a magical land where "yowfluencers" keep "reyowzaing" the "yowzas" of other users. And there's also a tab for trending hashtags. (Although, yes, they all seem to be "yowza".) But they've already gotten a write up in the trade industry publication Advertising Age. "With every bad thing happening in the world, social media is always right there, making it worse," a spokesperson said.... "[W]e asked ourselves: Is there a way we could make a social network that doesn't suck? At first, the answer was 'no.' The content moderation problem is just too hard. And then we thought, why not solve the content moderation problem by having no content? That's Yowza...." When creating your profile on the network there's a dropdown menu for specifying your age and location — although all of the choices are yowza. More details from Advertising Age: The company said the word "yowza" was the first that came to mind when its creative teams were brainstorming—and it just stuck. "It's dumb, it's ridiculous, it means nothing. It's perfect," the rep said. And the service is still evolving, with fresh user upgrades. The official Yowza store will now also sell you the ability to also post the word Shazam — for $29.99. (Also on sale are 100,000 followers — for 99 cents.) But there's also an official FAQ which articulates the service's deep commitment to protecting their users' privacy. Do you promise you won't share my private information with the Chinese Communist Party, like TikTok? Yowza.

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