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Amazon’s latest Fire TVs can now use AI to generate custom art backgrounds


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A screenshot of Amazon’s AI Art feature on Fire TV. Image: Amazon

Back at its fall hardware event, Amazon announced that AI artwork generation would be coming to its Fire TV Omni QLED televisions and the second-gen Fire TV Stick 4K Max. And now, the feature has begun rolling out to those products in the US, giving owners a way to create a custom background using an Alexa voice prompt. You can say something like “Alexa, create a background of a medieval castle on Mars,” and you’ll see the image gradually created in front of you.

The AI Art feature is powered by Alexa and a fine-tuned Titan Image Generator model, according to Amazon. If you’ve used AI image creation tools before, this should feel familiar: Amazon will create up to four unique images for each prompt. You can also apply any number of...

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