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Nissan’s Iruyo knows when your baby is sleeping, knows when they’re awake


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A picture of a baby with Iruyo, hands raised, sitting in front of it. Just look at the abject horror on that kid’s face. | Image: Nissan

Almost seven years ago, my partner and I took an ill-advised road trip for a wedding with our nearly one-month-old child. In those early days, our kid cried. A lot. Loudly. In the confines of an SUV, this meant a nightmare of constantly pulling over to try, desperately and often in vain, to quell the woes of this tiny fleshy sack full of our combined genetics that has no understanding of our world.

That’s where things like the “intelligent puppet” Iruyo, a two-piece, fluffy animatronic toy with the claimed ability to recognize when a child is sleeping, ostensibly comes in. Iruyo was designed by Nissan in partnership with an ad agency and a retail baby product chain (so we’re already off to a great start) as part of a marketing campaign...

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