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Facebook lifts ad ban on non-medical face masks

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jbareham_180405_1777_facebook_0003.0.jpg Illustration by James Bareham / The Verge

Facebook is partially lifting its advertising ban on face masks and will now allow third-party businesses to advertise cloth masks and other non-medical face coverings like bandanas, the company announced on Wednesday.

The company first instituted a site-wide ban on ads for all forms of face masks, including medical and respiratory masks, in March due to national shortages and concern for medical staff and other frontline workers during the COVID-19 pandemic. The ban was also designed to protect against scams, misleading marketing, and other abuses, as Facebook could not reasonably vet every ad promoting face masks that began flooding online marketplaces in early March.

As the spread of the novel coronavirus began accelerating...

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