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Hey is a wildly opinionated new email service from the makers of Basecamp

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With the world now in a seemingly permanent state of crisis, you may not be in the market for a new email address. And why would you be? Even in the best of times, getting a new email address comes with all the hassle of changing your phone number, without the minor upgrades that a new phone brings. Changing your email address feels like a pointless struggle in a world where the existing options, however unremarkable, work basically fine. Like changing banks, really. Or moving into a new apartment in the same building.

In any case, I’m sorry to report that it’s time to consider getting a new email address. The reason is Hey, a new email service from Basecamp. It’s a genuinely original take on messaging that feels like the first...

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