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Tesla CEO Elon Musk (R) jumps on stage as he joins former US President and Republican presidential candidate Donald Trump during a campaign rally at site of his first assassination attempt in Butler, Pennsylvania on October 5, 2024. Contractors gone wild. | Photo by Jim Watson / AFP via Getty Images

It really has been something to watch Elon Musk turn SpaceX into the MyPillow of rocket companies, hasn’t it?

Christ, I guess I have to list off all the depressing stuff from the past few months: the Trump rally, the creepy assassination comments, the even creepier comments about impregnating Taylor Swift, spreading hurricane misinformation on X (and thus hindering relief efforts), claiming his own child was “killed” by the “woke mind virus,” that kind of thing. I have seen a lot of people suggest this is political radicalization, and sure, maybe it is. But I can’t help noticing a sick business logic, too.

Musk has figured out he can leverage the culture wars to his advantage

I have never accused Musk of being anything other than...

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