Major Amazon leak spoils the Philips Hue party

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The unannounced Hue doorbell leaks early.

The Philips Hue store on Amazon’s UK site is hosting a number of new products that have yet to be announced as the big IFA 2025 show gets under way in Berlin, Germany. We’re seeing that rumored Hue Doorbell, a new Hue Bridge Pro (in black), a new Essential lighting sub-brand, and something called MotionAware that turns “light devices into motion sensors,” by using the bulbs’ Zigbee radios to detect motion between Hue lights.

A video of the doorbell shows two-way remote communication, motion detection, package detection, and integration with indoor and outdoor home lighting. Details are lacking as is pricing, but IFA kicks off in earnest tomorrow so stay tuned — can’t be long now.

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