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Three of TikTok’s biggest stars just signed off-platform deals


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713_July_2020_Morphe_2_Sign_Up_Form_D_80 Photo: Morphe

Three of TikTok’s biggest stars announced deals outside of TikTok yesterday, giving the creators another way to make money off their immense popularity on the shortform video app.

Charli D’Amelio (TikTok’s most followed creator) and Dixie D’Amelio (who rivals Will Smith in TikTok followers) announced a makeup line in partnership with Morphe, and Addison Rae (TikTok’s second most followed creator) announced a Spotify-exclusive podcast that’ll be co-hosted by her mom.

YouTubers have taken these exact same steps to make money

TikTok largely doesn’t offer creators a way to make money from their popularity on the app. Creators can receive tips during live streams, but live-streaming is a very small part of TikTok. The short dance videos that...

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