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The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all

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In another twist in the long-running debate about how to pronounce “GIF,” Jif peanut butter wants to make the case that it owns the soft “g” pronunciation while GIF should be said with a hard “g.”

The J.M. Smucker Company, which makes Jif, has teamed up with Giphy to release a special jar of Jif peanut butter that replaces the classic Jif branding on the label with “Gif.” The idea seems to be that the special edition jar should be placed next to a normal jar of Jif, like it is in the picture at the top of this post, to prove that there’s an obvious difference in how each word should be said.

This pronunciation has been a long and dumb internet debate. Facebook poked the beast in 2017 with a poll about the correct pronunciation, and even H...

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