LinkedIn is testing Snapchat-like stories because that’s the world we live in now

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LinkedIn is a website that’s effectively a mixture between an interactive resume and a college job fair, but that hasn’t stopped it from aspiring to be a cooler, more social part of the internet. Its latest attempt? Snapchat-style stories, which the company announced it was testing internally to try out “a new conversational format” for business conversations.

According to Pete Davies, LinkedIn’s head of content products, the goal is to meet LinkedIn users “where their voices are.” Stories would offer a lighter, more casual way of interacting in the business-focused world that makes up LinkedIn, instead of the formal messaging and posting that makes up the bulk of interactions on the site. For example, Davies imagines that a company...

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