Jump to content
Sign in to follow this  

OnePlus brand builder Carl Pei has left the smartphone company

Recommended Posts

oneplus2_2040.0.0.jpg OnePlus co-founder Carl Pei in 2015. | Photo: Chris Welch / The Verge

It’s been tough to talk about OnePlus as a scrappy smartphone startup ever since its close ties with Oppo, Vivo, and electronics giant BBK came to light, but it’s still hard to overstate the impact of Carl Pei, the longtime public face of the company, who confirmed his departure today. As a marketer and brand builder, he used a combination of bold promises, real talk, and unconventional marketing campaigns to turn smartphone enthusiasts simply looking for a good deal into a community of OnePlus fans.

In a blog post on the OnePlus forums, Pei says he’s “looking forward to taking some time to decompress and catch up with my family,” without addressing why he’s doing so now. Rumors suggest that he had a falling-out with fellow co-founder...

Continue reading…

View the full article

Share this post

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.

  • Create New...

Important Information

By using The Great Escaped Online Community, you agree to our Privacy Policy and Terms of Use