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Harley-Davidson unveils a gorgeous new electric bike called Serial 1

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It’s been almost a year since we’ve last heard from Harley-Davidson’s nascent electric bike project, but based on what the company is announcing today, it may have been well worth the wait. Harley-Davidson unveiled a stunning new electric bike that it says will go on sale in March 2021. And the motorcycle manufacturer is also spinning out its e-bike division as a separate company called Serial 1 Cycle.

First and foremost, this is a nostalgia play. The name Serial 1 is a reference to “Serial Number One,” the nickname for Harley-Davidson’s oldest known motorcycle built in 1903. The bike’s design, with its white tires, leather saddle and handgrips, and sleek black frame, are meant to harken back to that first prototype.

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