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Gadget makers can hit the jackpot on QVC — if they’re willing to risk getting burned

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ITM_Thumb_Test_textless.0.jpg Photo by Amelia Holowaty Krales / Composite by Grayson Blackmon

Julian Jagtenberg’s first experience on QVC was incredible. In minutes, he sold nearly 60 units of his $600 Somnox sleep robot, an unprecedented sales experience for him.

“Within the minute there was like [a] beep beep, we’re out of stock,” he says. “And the salesperson [said], ‘Okay, well hold up, you can’t order anymore, there’s no stock.’ And I was like, ‘Wait, is this a dream? Can someone pinch me, like wake me up? Is this real?’”

Naturally, he doubled-down on QVC the next time he went live. Instead of projecting to sell around 60 units, he planned for 240. But this time, the segment didn’t deliver like he expected. He appeared on the segment from afar because of the pandemic, and instead of selling out almost instantly, he got...

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